The brand is central. The products, the oper-ations, the development of the company – everything derives from it. And our brand has potential.

A strong brand is based on a clear vision. Out of this vision a business plan emerges. 

Coffee is not only a product. Coffee is a tradition. Coffee is emotion.

This emotion must be carried by the whole brand. By the brand ambassador, by the stores, by the retail …

and it must be transferred to consumers, whenever they encounter our brand. When they hold our coffee package in their hands. Every time they enter one of our stores, or our coffee houses and hotels from our B2B-partners. When they visit our homepage and when they scroll through our webshop. With every sip of our coffee our consumers must feel it. Coffee is emotion. Create coffee emotion – Viennese coffee tradition created in 1685.

Our message – “Tell the Viennese coffee story!”

Our Brand

Theodat, a brand which carries the image of Viennese coffee house culture. The story of the Viennese coffee house and Johannes Theodat, the first coffee maker in Vienna, 1685.

We tell this story.

Our image for the world, a tradition revived. We create a world in which traditions are reflected, paired with modern brand design.

SUSTAINABLE DEVELOPMENT GOALS

  • The concept of Theodat relies on fair working conditions. Through creativity, innovation, and resource efficiency, Theodat creates wide-ranged, sustainable economic growth.
     
  • Coffee beans are bought directly from the farmers. To support local added value.

  • The establishment of local workplaces increases local family incomes. This improves their  chances to obtain healthy food and cover health costs.

  • The direct purchase of green coffee supports the education of our coffee farmers’ children.
     
  • A higher family income and an improvement of the quality of living strengthens the role of women in the families of the coffee farmers.

  • Theodat creates new ideas in the coffee house sector. As a result, negative impacts of consumer behavior in cities are reduced.
     
  • Theodat supports traditional, sustainable farming methods. Coffee plantations are not  conductive to mass production.

  • There is an active partnership between our suppliers and us. By that, our goals are accomplished together. 

The Viennese coffee tradition retold

The story of the Viennese coffee house starts in 1685. In this year the first barista of Vienna opened his doors. His name was Johannes Theodat. Since then many cups of coffee have been enjoyed in Vienna. Over the years a tradition emerged, changed, evolved and is now deeply rooted within the heart of Vienna.  Today the Viennese coffee house culture is a UNESCO cultural heritage. Still, it is not beyond missing the boat to modern age.  Vienna is the origin of coffee pleasure. Let us retell the story. Let us rediscover the Viennese coffee house tradition.
A new coffeeshop concept. A reinterpretation of the Viennese coffee house tradition, not a copy of bygone times. We proudly present our origins, wrapping them in a new design and a novel F&B concept. Our shop variants form around a coffee bar as an integral component. A coffee house concept! Starbucks, Costa Coffee and Caffe Nero – they all tell a story. However, nobody begins the story at the very beginning.  Nobody tells the narrative of the Viennese coffee house tradition, the beginning of coffee culture in the heart of Europe!

Our Shops

Our design reflects a reinterpretation of the Viennese coffee house. Dominant color concepts of red or petrol blue invite guests to stay. The arrangement of the shops optimizes guest service.

The concept opens up opportunities. Being involved in the events or observing from the background. Or dwelling at the coffee bar, the center of our shops.

Being adaptable, from shop-in-shop solutions over pop-up stores up to coffee houses, every shop vari-ant carries along the unmistakable design concept of the brand.

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